Monday, November 01, 2004

Today's sign that we'll learn about the apocalypse from PR Newswire

There's a lot of stuff that comes across my RSS reader every day, and for reasons known only to my human friends, many of them concern Google.

So a couple of minutes ago, a Yahoo! News-delivered press release was picked up because it mentions Google. Here's the release:
Simply Wow(r) Achieves Top Ranking on Search Engine Placement Results at

IDAHO FALLS, Idaho, Nov. 1, 2004 (PRIMEZONE) -- Source Direct Holdings, Inc. (OTCBB:SDRT) announced today that their trademark Simply Wow(r) has achieved a top-response search engine ranking on one of the world's best known search engines:

When an individual searches on Google for Simply Wow(r) a link for information and testimonials about Source Direct's proprietary cleaner is one of the top responses shown. Google does not sell placement in the search engines themselves, or allow companies to pay for higher rankings in the search engine results. Source Direct has been working to increase recognition of its Simply Wow(r) brand in the retail marketplace, as well as on the internet, through a series of press releases that advertises the Simply Wow product and educates the consumer about the advantages of using a highly effective biodegradable, non-toxic, all-purpose cleaner/degreaser.

Deren Smith, President of Source Direct, said this: "Google's utility and ease of use have made it one of the world's best known search engines on the internet. Having Simply Wow(r) in the top ranking of the Google search engine placement results is very exciting for our brand."

Source Direct Holdings, Inc., headquartered in Idaho Falls, Idaho, with manufacturing in Draper, Utah, is a state-of-the-art cleaning technology company that manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household and private label automotive cleaning products industry. Simply Wow(r) is a registered trademark of Source Direct Holdings, Inc. For additional information, visit our web-site at or contact Phil Flynn at: 800-815-8069.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements.

Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

That's right. The company issued a press release to say their trademarked name appears first in Google when a user searches for that trademarked name.

In related news, appears first when you search for "Coca Cola" on Google; appears first when you search for "Swiffer" and Cap'n Ken's Homespun Wisdom appears first when you search for "Cap'n Ken's Homespun Wisdom" (ok, still the old site, but you get the point.


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5:42 PM  

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